Here is a book review by Brianna Snyder of Women@Work.
How to manage your most important brand – you!
By Brianna Snyder/Women@Work
We’ve all been in the business of reputation management since middle and high school. Back when we were concerned with popularity and how we were received at the dance, at gym, at the cafeteria, we were all — some more clumsily than others — learning how to navigate the choppy and awkward waters of social interaction and public persona. We know now how crucial those lessons were to how we became grownups.
What Chris Komisarjevsky explores in his book The Power of Reputation is the importance of reputation to your business and your career. Reputation, he says, is trickily personal andprofessional — “One thing is for sure: there really isn’t any distinction between our personal and our professional reputations,” he says — which brings the challenge of figuring out what’s sharable in the workplace and what’s best kept at home.
The key, says Komisarjevsky, is to be genuine. In other words, be your engaged, interested, competent and sincere self. The writer shares anecdotes throughout the book (both personal and from colleagues and friends) to reinforce the idea that a reputation is the soul of a career. The writer breaks down what a reputation is and means, how it’s built on caring and respect, values and good communication. He incorporates the still-new challenges of social media and managing your online reputation and emphasizes the need to be mindful of the consequences of Facebook and blogs. He calls this “the double-edged sword of the digital world” — you can use these digital places to enhance an already-good reputation or watch in disbelief as these same places dismantle it.
We all know what makes our mechanic the best mechanic, our dentist or lawyer the best dentists and lawyers — these are the people we trust not just to be honest with us (though that’s infinitely valuable) but to do a good job. We trust that they know how to do their work, that they’re well-practiced and careful, and that they care about their jobs and us, whether they’re mending a tooth or a flat tire. They value our time and they do their jobs well. That alone is enough of a foundation for a great reputation.
“We are in an era in which the demand for candor, understanding and clarity of purpose is greater than ever before. Transparency creates confidence and underscores authenticity.”
- Research what you’re selling — whether it’s you or your product — “to the point at which you believe there is nothing better out there.”
- Talk to people. Let them know you care about them and their needs. Listen to them.
- Respect your clients and your colleagues. The more you give, the more you get.
- Be personal and personable at work; share your interests, passions and ideas.
Read this book if…
You’re just starting a new job or business, or even if you’re beginning to think about who you are in your career, what your personal “brand” might be.